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Media Advertising

A good advertising campaign conveys the message rightly to the consumers at the right time. Plays a significant role in direct communication between the buyer and seller. It is considered the game of conceptualising the business vision to the target audience. This will help attract more customers to the business and retain old ones. The…

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Top Ten Types of Advertising

Advertising is a form of sponsored marketing communication that has an underlying message which promotes a given product or a service or an idea. Quite a while ago, Thomas J. Barratt— also, known as the father of modern advertising—  devised an effective advertising campaign, while working for the Pears Soap Company; for the product which…

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Digital Marketing Trends 2022

Top 9 Digital Marketing Trends You Must Know to Win 2022 Digital Marketing has become the topmost priority for everyone. Whether a small business or a large company, leveraging digital marketing is critical.  The reason is simple. After the COVID-19 pandemic, some countries have received about a 60% increase in their internet traffic (oecd.org). And…

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