A good advertising campaign conveys the message rightly to the consumers at the right time. Plays a significant role in direct communication between the buyer and seller. It is considered the game of conceptualising the business vision to the target audience. This will help attract more customers to the business and retain old ones. The…

Digital is the future ahead of us, no matter how long we stick to traditional methods of entertainment or knowledge. Advertising is all about promoting your brand or company to reach a larger audience as well as retain old customers in the loop. Advertising is a must in order to survive in the industry and…

In today’s world, local marketing is not just limited to local businesses; its need is felt amongst almost all multi-location brands and franchises. Since, customers, all across the globe, have been craving unique and personalized experiences, local advertisements must evoke a regional essence if they are hoping to engage the resident customers. Given below, are…

Advertising is a form of sponsored marketing communication that has an underlying message which promotes a given product or a service or an idea. Quite a while ago, Thomas J. Barratt— also, known as the father of modern advertising—  devised an effective advertising campaign, while working for the Pears Soap Company; for the product which…

Top 9 Digital Marketing Trends You Must Know to Win 2022 Digital Marketing has become the topmost priority for everyone. Whether a small business or a large company, leveraging digital marketing is critical.  The reason is simple. After the COVID-19 pandemic, some countries have received about a 60% increase in their internet traffic (oecd.org). And…

  Thinking of TV Advertising! Advertising on a television network might seem like the easiest of tasks all one has to do is write a catchy line (Hotel? Trivago.), air the ad on primetime, and wait for the crowd to come rushing into your stores. If only it was that easy… Especially for a…

Benefits of Radio Advertising   Radio commercials are not new. The first paid radio commercial was live in 1922 - about 90 years back. And you can imagine how it looked on those days. However, with time things are evolving and transforming for the modern days. In just two years, there's a sudden surge of…