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Digital Marketing Trends 2022

Top 9 Digital Marketing Trends You Must Know to Win 2022

Digital Marketing has become the topmost priority for everyone. Whether a small business or a large company, leveraging digital marketing is critical. 

The reason is simple. After the COVID-19 pandemic, some countries have received about a 60% increase in their internet traffic (oecd.org). And according to a report by IBM, about 96% of leaders state that the digital transformation has accelerated to 5.3 years. 

It’s huge to consider digital marketing immediately for your business. 

Furthermore, a report from statista says that the digital marketing market in India will surge to 539 billion rupees by 2024.

And that’s the reason why you should start understanding the digital marketing trends for 2022.

Top 9 Digital Marketing Trends for 2022

Here are some of the top digital marketing trends you should know and adopt to increase your chances of winning more sales and traffic.

1. Chatbots and virtual assistants

While visiting a website, you must have noticed a small chat bubble asking you for any assistance. Those are chatbots. 

Chatbots are a better alternative to customer service providers. And it’s crucial because none of the companies could invest in a large number of customer assistance teams for 24/7 support availability. 

If that’s not possible, the waiting period could easily annoy your prospects and lead them to jump to your competitors. 

Once they bounce, there’s a rare possibility they will come back to your brand again.

Through chatbots, this issue has been resolved, and you can see the consumer’s response through the chart below:

State of chatbots reports by Solvvy

The next thing that comes in handy for businesses is AI-powered Virtual Assistance. Some of the known examples are Alexa, Siri, and Google homes. 

And according to a report by Chatbots Magazine, conversational solutions like chatbots and AI-powered virtual assistance could reduce 30% of the cost for the customer support team. 

Besides implementing this to your business, you can plan a completely different business model by designing your chatbots and virtual assistants.

2. AI

AI or Artificial Intelligence aims to develop intelligent machines or robots for improving the lives of people. 

According to the founder and chief strategy officer at Hypergiant, John Fremonthe,

There’s no one thing that defines AI. It’s more like a tapestry of modern intelligent technologies knit together in a strategy that can then uplift and create a knowledge base that’s automated — where you can extrapolate findings from there.

In the past few years, AI has transformed every other field. But as we’re discussing digital marketing, its significant functionalities include content creation, targeting content, personalized experience while browsing, Image recognition, chatbots, VAs, etc.

PwC Report on AI uses by companies.

And based on the statistics, the annual growth rate of AI between 2020 to 2027 will be 33.2%. This shows how rapidly it’s growing. 

So, if you own a digital marketing business, this is your chance to surpass the return on investment while accessing the best user experience.

3. Influencer marketing

Influencer marketing is a type of marketing where companies collaborate with influencers through several social channels to improve their credibility. Influencers are people with many fan followings. 

Through the connection and collaboration, such businesses provide a small sponsorship amount for endorsing or showing the usage of their products. And this spikes the sales because people believe more in those they know than an unknown company. 

And about 66% of companies are planning to increase their influencer marketing budget in the upcoming years. 

Further, according to a recent report by Klear, the most used social media for influencer marketing is Instagram, and ticktock has surpassed youtube for the same.

State of Influencer Marketing Report by Klear

There’s much more scope with influencer marketing than you can ever imagine. So, what are you waiting for?

4. Mobile-first marketing

After the lockdowns and isolations, smartphone usage has surged to a greater extent. And according to Oberlo, about 6.4 billion smartphone users will be there in 2021.

Oberlo: smartphone statistics

Moreover, people use smartphones more often for any product research or browsing. 

Thus, if you haven’t optimized your websites for mobile devices and tablets, you might lose a hell of a lot of juices. 

If your plans don’t include mobile phones, your plans aren’t complete..

This is a statement by Wendy Clark, the CEO of DDB worldwide (former SVP at coca-cola). 

5. Content Marketing

No matter what marketing efforts you are putting into, in the long run, the only thing that will boost your brand image is quality content. 

1827 Marketing: Content Marketing Stats

And with that intent, about 46% of brands have reported increasing their investment for content marketing in 2022 (content marketing institute). 

Furthermore, content is a business asset for 92% of marketers. This shows you need to consider it seriously with a strong strategy. 

According to Andrew Davis – a best-selling author and international keynote speaker,

If your plans don’t include mobile phones, your plans aren’t complete..

Therefore, try to provide the answers your prospects are looking for, and you will win the game. 😉 

6. Optimization for voice and visual search

Imagine yourself in a new city. You just arrived at your room, completely tired and hungry. You don’t have the energy to go outside or type something to search for the best restaurants with delivery services nearby. What will you do? 

“Voice search” 

And this will bring you some suitable options. 

This is a general scenario. However, based on a report, people use voice search for:

Narvar: Voice search stats

 And according to the tech jury, 58% of consumers search for local businesses through voice search. 

So, it’s likely that you should prepare yourself and optimize your content for voice searches. 

Similarly, image research has become a new trend among our generation. 

Some of the visual research options include 

  • Google lens
  • Pinterest

Both work in a similar way. If you want to search for an image of a product or thing, you can take a picture of it and explore it for the most relevant information. 

7. Live Streaming

You can access the live option for any social media platform. And besides those, some other options are twitched and unscreen. 

But, the question is, “why do you need to leverage live streaming?” 

A forecasting report states, live streaming will reach $184.3 billion by 2027.

Furthermore, people prefer live sessions three times more than previously recorded videos. 

And if you’re convinced to improve your overall online presence, start with your first online live event. It may feel challenging at first, but soon you’ll love it. 

“The only time I felt a little too exposed was for a week; then I started live-streaming for a couple of hours a day on Qik and Ustream. It became very much like the film ‘We Live in Public.” 

— Jason Calacanis

8. Push Notifications

Like all other marketing strategies, push notification has secured its place in lead generation. So, if you are ready to put in the efforts to attract more leads and close more deals, understand this carefully. 

There are many reasons why push notification is going to be on-trend in 2022. And some of them are 

This is probably enough to start a push notification service or take this advantage. 

9. Podcasting

Post casts, just like radio, are a great source of learning and entertainment for people. And according to music oomph, posting is likely to win the hearts of 80% of our population. 

That is a great way to boost your chances of terrestrial radio marketing through podcasting. 

Further, a survey report by Spotify states that.

Rain news

As Tim Paige, a well-known audiobook narrator and voice actor, says, 

“A podcast is a great way to develop relationships with hard-to-reach people.”

Similar to radio advertisements, advertisements through podcasts are also effective in bringing you into multiple opportunities. 

And like another form of content, you can repurpose them into mini social media posts, blog posts, and videos. That will be a huge time saver while positioning you as the thought leader in your industry. 

Final Words

There is no doubt digital marketing has an impact in this online world. 

And to influence people and spark authority among your customers, you need to grasp the latest trends. 

Besides these, you can also invest in deep learning and big data, 5G tech, Cookie policies, podcasting, green marketing, automation, etc. 

Choosing multiple channels could help you experiment and enhance your knowledge and expertise. 

Because… 

“The consumer is not a moron; she is your wife.” –David Ogilvy, the Father of Advertising, Founder of Ogilvy & Mather. 

By Barsha Kar

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